It's time to J-Globalize your business

Intercultural communication and global business success programs like no other



Global Business Writing & Logical Thinking             

Create better business outcomes by writing English emails and documents in a clear, persuasive global style

The problem is Japanese tend to write unclear, overly polite, strangely formatted English documents without clear purpose, logic or persuasive power.

Learn global English logic and style, and produce faster. better business results. 

Now I realize it makes a big difference when I say clear request first, benefits, reasons and deadline. And it looks ’native’ when I use paragraphs

Generel Affairs coordinator, Energy company

Your program is much better than the other seminars that just teach English skills because you focus on the cultural gaps. For example, my colleague does not understand why they hardly have any response from foreign venders. He send the Japanese style E-mail insistently, and finally the venders does not respond at all. It is not because the lack of English skill, as you know.

Innovation manager, Office equipment maker

I really enjoyed it and learned a lot from your program. the ‘conclusion-development-conclusion’ style you described thoroughly made sense. I wish I could’ve learned it when I was a new graduate

Customer support, Glocal CRO

Facilitation Agenda   Seminar 1. Global Business Email Writing   

Time Topic Details
9:00 A) SET-UP 1. Introductions, 2. Open Communication  3. What is Logical thinking?  4. What is good business writing?
Overview/Challenges: 1. Qualities of a good leader? 2. Your issues/questions with emails?  3. Email Functions & Cultural Differences
B) CULTURAL 1. Low Context style: 5Cs of email (Clear, concise, correct, convincing, caring)



Clear: 1. Paragraphs, 2. Front Loading, Linking Words      <Break> (10 mins)
10:40 Concise: 1. Pronouns, 2. Lists, 3. Over-communication
Correct: 1. Grammar, 2. Vocabulary (openings, closings), 3. Format    <Lunch> (60 mins)
13:00 Convincing: 1. Low-Context Reader, 2. Benefits, 3. Positive Criticism, 4. Trouble-Shooting    <Break> (10 mins)
14:30 Caring: 1. Reader Focus, 2. Leadership: C.A.R.I.N.G., Relationship Building
Logical Thinking 1. Main idea, 2. Assumptions, 3. Paragraphs, 4. Hierarchy, 5. Sets, 6. Order, 7. Conditions         <Break> (10 mins)
15:30 D) SIMULATIONS Assignment: 1.Editing checklist, 2. fixing own writing, 3. Run n’ Write
15:55 E) WRAP UP Review: 1. Personal Email Goals, 2. Your issues/questions
Personal Plan: 1. Stop Start Continue, 2. Next Homework           <17:00 Close>

Facilitation Agenda   Seminar 2. Global Business Documents Writing   

Time Topic Details
9:00 A) SET-UP 1. Introductions, 2. Review of Global English
Overview/Challenges: 1. Workshop goals, 2. Leadership in documents, 3. Your company’s style: debate, 4. J-Global model
B) CULTURAL DIMENSIONS 1) Low context documents: 1. Clear Ideas: Third party understandable, 2. Clear Navigation: Speed readable, 3. Logical and Persuasive
2) Formality: Matching formality to the reader and situation   <Break> (10 mins)


Document Creation: Mind mapping: 1. For quick and logical organization, 2. For paragraph writing
Content formats:  1 .Concise, clear, well-formatted writing, 2. Visual clarity and attractiveness (charts, layout etc)
Story-telling: 1. Examples, Analogies, demonstrations, 2. Evidence (Data, case-studies, quotations, personal experience, demonstrations)
Memorableness: 1. Activities, checklists, quizzes, 2. Memory techniques        <Lunch> (60 mins)
13:00 Document type – structures and best practices: 1. proposals, 2.reports, 3. statement of work (SOW) plans, 4. white papers, 5. case studies, 6. agreements


Review – Full Document Creation: groups choose and make one different type each   <Break> (10 mins)
15:35 Change agent consulting: Put ‘global communication change initiative’ into a proposal format
16:30 E) WRAP UP Assignment: Editing checklist, fixing own writing, Run n’ Write. Review: 1. Personal Document Goals, 2. Your issues/questions
Personal Plan: 1. Stop Start Continue, 2. Next Homework   <17:00 Close >

Sample Program Slides

Learn flexible ways to support team

Compare team vs. individual style

Share values to achieve team goals

Program design by Jon James Lynch and J-Global facilitators. Copyright K.K. J-Global 2018. All rights reserved